Streaming: The Emergence of a New Industry

Streaming is no longer just entertainment. It is now a booming industry, with a turnover that has already exceeded the $10 billion mark. Over one and a half million people stream to viewers, and this number is only growing.

Amateur leagues also contribute to the development of streaming. A striking example is the GO and PLAY tournament.

How does GO and PLAY help the streaming industry?

At the moment, anyone can launch their own streaming broadcasts, but a good start is needed to gain popularity. GO and PLAY is an amateur league that promotes the development of streaming culture. During the entire tournament, the total media coverage on the VKontakte social network reached 1,400,000 people (thanks to the efforts of the organization group ). The pilot season of the league ended with the grand final in two disciplines: Dota 2 and Valorant.  

The Dota prize fund was divided between the following teams:

• 1st place: “TPB.Technopark Pushkino” – 50,000₽.
• 2nd place: “Excellent eSports” – 30,000₽.
• 3rd place: “Cyberium” – 15,000₽.
• 4th place: “Husky eSports” – 5,000₽.

According to Valorant, the tournament places were distributed as follows:

• 1st place: “salary” — 25,000₽;
• 2nd place: «tyeasy» — 15000₽;
• 3rd place: “Minus149” — 7500₽;
• 4th place: «Kufcek team» — 2500₽.

A total of 81 Dota teams and 59 Valorant teams took part in the tournament. But the GO and PLAY amateur league is an opportunity not only to prove yourself in a full-fledged tournament, but also to gain fame.

The tournament received wide publicity: more than 500 thousand views on Tik-Tok, more than 10 thousand comments on social networks, more than 646 thousand views of streams on VKontakte.

In other words, GO and PLAY gives you the opportunity to gain visibility on all major social networks and applications.

The participants themselves launched their own streaming broadcasts right during the matches, which contributed to their popularity among viewers. In total, more than 200 streams were organized on the Twitch platform – such a huge number of broadcasts did not go unnoticed. Thanks to the amateur league GO and PLAY, each participant received their own stable audience and fans who will be happy to attend their future broadcasts.

Participation in the league helps grow the streaming industry, which was previously focused only on professionals. With GO and PLAY, every eSports fan has a chance to become part of a rapidly growing culture and earn money from their own streams.

It’s worth looking at the reasons why the GO and PLAY amateur league has focused on streaming and how this precedent will impact the future of the industry.

The main thing about streaming

Streaming (from the English “Stream”) is a streaming broadcast in an online format. Streaming multimedia is represented by many variations, from music broadcasts to video. Of course, video streams are the most popular. The owner of a stream channel can broadcast the preparation of culinary delights, painting a picture and hundreds of other events.

Despite the all-round potential of streaming, the lion’s share of the entire industry is inextricably linked to video games, especially eSports. Streaming is primarily about broadcasting ranked matches and tournaments for viewers who want to learn something new.

In Russia, the volume of the game streaming market has already exceeded 20 billion rubles and is growing at a rapid pace.

Popular Streaming Platforms

To start a stream, you need an online platform – a special service that allows you to broadcast your ideas and games to viewers. The most famous streaming platforms are:

• Twitch;
• YouTube;
• GoodGame;
• Facebook Gaming;

In contact with;

• Instagram.

A number of services do not have a clearly defined focus. For example, social media platforms allow you to broadcast anything you want (of course, subject to the rules of the resource). The market leaders are Twitch and YouTube, which have a clear “gaming” focus.

Twitch, owned by IT giant Amazon, sets new records for viewership every year. Most recently, the platform had more than 4 million people on it at one time, and the service has “absorbed” 2.7 billion hours of content in total.

If we convert the duration into years, we get over 300,000 years.

Streamers who regularly broadcast their games via Twitch receive money from three sources: donations, subscriptions, and advertising. Earnings on the platform are impressive – for about 1.5 thousand viewers, a streamer receives up to 40 thousand rubles per month. Paid subscriptions and donations, which can often reach colossal amounts, are not taken into account.

The second most popular service is YouTube. Some streamers prefer the Google platform to Twitch. YouTube also pleases with subscriptions, donations and advertising. Money can also be received from a special affiliate program. From 3 thousand viewers you can receive up to 50 thousand rubles.

These two giants have almost completely captured the market: Twitch accounts for 61% of the entire industry, YouTube – 27%.

For this reason, the amateur league GO and PLAY has chosen Twitch as its main platform for broadcasting.

The vast majority of viewers are concentrated on these platforms. Other services have much more modest figures (for example, Facebook Gaming has about 3% of the entire segment).

Popular Games to Stream

The central driver of streaming remains eSports. According to experts, by 2023, the turnover from streaming in Russia could reach $100 million.

The three most famous games that attract millions of viewers are:

• Fortnite;
• League of Legends;
• Dota 2.

Bright announcements also do not go unnoticed. For example, at the time of its release, Valorant gathered over 290 thousand viewers. Such a huge number of users is a guarantee of the popularity of not only the video game, but also the streamers themselves, who receive impressive bonuses and privileges from broadcasts.

The streaming audience is growing steadily. In Russia, the number of viewers has already exceeded 18 million people, and the community itself is growing by almost 20% per year. If at the beginning of their development, streaming platforms did not have clear rules and censorship, now a stable culture has matured. The content is becoming cleaner and better quality, first of all for viewers. Cultural refinement has a positive effect on the image of the streamer, which can attract large advertisers.

 

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